You Website’s Job
Professional headshots for business can make a difference
The job that your website has is simple. It must convert visitors into buyers. The people visiting your site have found it by entering the search terms that you have targeted for your content and product offering. Whether that product is something they can order from your website or a service you provide, the way in which your site visitors are visually engaged plays a key role in how (or if) those visitors are converted. This is particularly a problem with the web sites of many service companies. In this article, we will explore some of the problems that can keep these sites from converting visitors as much as they should be.
Problems With Portraits
Sometimes our most important product is not showcased as such
Companies put a lot of money, time and energy making sure that the message and branding on their website is right. Hopefully in the end, the site properly communicates the value proposition of their product or service, converting site visitors into customers. Many services companies such as consulting firms, law firms and accounting firms (just to name a few) rely on these pages to showcase the talent within their company. What some of these companies often miss is the impact of the employee images on their website. Lots of energy and time are spent on the content of their team’s profiles, but the profile pictures posted on these pages are often lacking in quality, consistency or overall visual appeal. Some of the specific problems that I’ve seen on ‘About Us’ pages portraits include inconsistent lighting, inconsistent color, improper posing styles and an inconsistent mixture of clothing. In some cases, I’ve seen images that are clearly cut-outs from a casual image (probably shot right in the office with a cell phone) that are pasted against a plain background that was made to simulate another professional portrait on the site.
Which would you hire?